A consultancy engineered like a production system.
Tracefox is a Singapore-based SRE and observability practice. We work fixed-fee, USD-priced, with senior engineers only. No layered teams, no junior placements, no open-ended retainers.
How we run the business.
Four constraints we put on ourselves. They shape pricing, hiring, scope — and the kinds of work we'll take on. (For how we run the engagement itself, see the approach page.)
Senior engineers, end to end.
No layered teams, no junior placements, no offshore handoffs. The person scoping the work is the person doing the work.
Fixed fee. USD.
Hourly billing creates the wrong incentives. We quote a number; we deliver against it. Same price in Singapore, San Francisco, or Sydney.
Vendor-neutral. No referral fees.
We don't take kickbacks from observability vendors. Our recommendation is the one we'd make for our own production system.
Defined exit at every gate.
Each engagement phase has a named gate. You can fire us at the end of any of them and keep all deliverables to date. No hostage scopes.
Asset pending
Studio portrait of Ken Tan, founder of Tracefox.
Studio portrait of Ken Tan, mid-30s Singaporean man. Three-quarter head and shoulders, plain off-white background (#f7f9fb), soft directional studio light from front-left, no harsh shadows. Smart casual: dark merino crewneck or fine-knit polo, no logos. Neutral confident expression, slight smile, looking at camera. 85mm-equivalent crop, eye-level. Editorial — closer to a Bloomberg profile photo than a LinkedIn headshot.
/img/about/founder.jpg Ken Tan
Cloud Solutions Architect with 12+ years in production-critical observability. Built ingestion pipelines for fintechs operating at 500k TPS. Now applies that posture to firms that can't afford to learn it the hard way.
- AWS Solutions Architect — Professional
- CKA / CKAD certified
- OpenTelemetry contributor
- ex-Goldman Sachs · ex-Stripe SRE
Want to work with us?
A two-week diagnostic. Fixed fee. The cheapest way to find out whether we're the right fit — half the time the answer is no.